Spirit Airlines to slash ~200 jobs – report

[ad_1] Your brand is more than just a logo or set of carefully chosen colors. A great brand influences how your customers feel about your business: it highlights what you stand for as an organization and how you set yourself apart from the competition.  If you want to ensure consistent continuity for your business, make…

[ad_1] What Exactly is WIIFM? WIIFM stands for “What’s In It For Me?” This simple but powerful question should underpin all communication efforts. By focusing on how your message relates to your audience’s self-interest, you can craft more engaging communication that drives action. WIIFM refers to the self-interest, needs, motivations and potential benefits for your…